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Thrifted.mt / Brand system

Brand
assets.

Everything you need to show Thrifted.mt at its best — ready to download, easy to use, and free for press, partners, and creators.

Download everythingBrowse assets
Primary lockupDark background
Thrifted.mt
SVG · PNG · ZIP
01 / Logos

Pick the right fit.

SVG files stay crisp at any size and are best for print or production work. Transparent PNGs are ready for presentations, social posts, and documents.

Primary lockup

The mark and wordmark together. Use this version on light and neutral backgrounds.

SVGPNG

Reversed lockup

The all-white lockup for dark backgrounds, photography, and video.

SVGPNG

The mark

Malta, Gozo, and a shopping bag. Best for avatars, app icons, and small spaces.

SVGPNG

Reversed mark

The standalone mark in white for dark backgrounds, photography, and video.

SVGPNG

The wordmark

Use the wordmark when the mark already appears nearby or a wider format works better.

SVGPNG

Reversed wordmark

The all-white wordmark for dark backgrounds and high-contrast placements.

SVGPNG
02 / Colour

The core palette.

Click any swatch to copy its hex value. Emerald is the accent; ink does the heavy lifting.

03 / Typeface

IBM Plex Sans Condensed.

Compact, direct, and full of character. It keeps Thrifted readable while giving headlines the punch of a great market poster.

Get the typeface
IBM Plex Sans CondensedAa — Zz

Wear
it again.

Regular 400Medium 500Semibold 600Bold 700
04 / Usage

Keep it recognisable.

A few simple rules keep the identity clear everywhere it appears.

Do

  • Use the standard logo on light backgrounds and the white logo on dark backgrounds or photos.
  • Leave clear space around the logo — at least the height of the dot in .mt.
  • Keep the mark at 24px or larger and the lockup at 120px or wider.

Do not

  • Recolour, stretch, squash, rotate, or rearrange the artwork.
  • Add shadows, outlines, gradients, or other effects to the logo itself.
  • Place the logo over busy or low-contrast imagery.
The name

Thrifted.mt

One word, with a capital T and lowercase .mt. Never Thrifted MT, thrifted.mt, or Thrifted Malta in place of the brand name.

Link to Thrifted

A ready-made website badge.

<a href="https://thrifted.mt" aria-label="Visit Thrifted.mt">
  <img
    src="https://thrifted.mt/brand/thrifted-lockup.svg"
    width="220"
    alt="Thrifted.mt"
  >
</a>

Need another format?

Tell us what you’re making and we’ll help.

[email protected]